Significant attention has been given to the relationship between small coffee farms and biodiversity in recent years. This article argues that the interest in “birdfriendly” coffees and other forms of biodiversity marketing have much to learn from the 15-year development of another relatively successful, environmentally friendly coffee product: certified organic coffee. This Mexican case study ...

Interpersonal influence and word-of-mouth (WOM) are ranked the most important information source when a consumer is making a purchase decision. This influence may be especially important in the hospitality and tourism industry, whose intangible products are difficult to evaluate prior to their consumption. When WOM becomes digital, the largescale, anonymous, ephemeral nature of the Internet ind...

The Together for Agricultural Safety project is a community-based social marketing project working to reduce the adverse health effects of pesticide exposure among fernery and nursery workers in Florida. In 3 years, the collaboration between university and community researchers has embodied many of the principles of community-based research while completing multiple stages of formative data col...

چکیده در این پژوهش با استفاده از داده‎های حاصل از 107 نفر از اعضای تعاونی‎های تولید کشاورزی، درجه اهمیت تنگناهای پیش‎روی تعاونی‎های تولیدی با بهره‎گیری از معیار آنتروپی بررسی گردید. نتایج نشان می‎دهد که نبود برنامه‎ریزی جامع بلندمدت از سوی مدیران و اعضای تعاونی‎ها در زمینه اقدامات بازاریابی در زمان تولید محصولات و پس از تولید با وزن (1/0)، وجود عوامل واسطه‎ای و دلالان در هنگام فروش محصول از سوی...

The California dairy industry generates about $4.5 billion in gross farm revenue, more than any other agricultural industry in the state. The dairy industry is also one of the most heavily regulated and supported agricultural industries in California. This article examines how the role of government has evolved in one part of the California milk marketing and pricing system. We describe the cre...

There are some apparently successful cases of collective marketing with staple food commodities (grains and root crops), but these are less common than cases involving higher value agricultural products. These can be attributed to the benefit/cost ratio to participants being generally higher for collective marketing of the higher-value crops. Some of the costs are ‘hidden’, in the sense that th...