The estimation of soft biometric features related to a person standing in front an advertising screen plays a key role in digital signage applications. Information such as gender, age, and emotions of the user can help to trigger dedicated advertising campaigns to the target user as well as it can be useful to measure the type of audience attending a store. Among the technologies useful to moni...

the purpose of this study was to investigate the attitudes of managers in private companies towards sport sponsorship as an advertising tool. the method of this study was descriptive and survey and it was practical. the statistical population of research included all chief managers (executive officers, financial officers or sales officers) of private large productive companies in esfahan that w...

Native advertising is a specific form of online advertising where ads replicate the look-and-feel of their serving platform. In such context, providing a good user experience with the served ads is crucial to ensure long-term user engagement. In this work, we explore the notion of ad quality, namely the effectiveness of advertising from a user experience perspective. We design a learning framew...

0306-4573/$ see front matter 2012 Elsevier Ltd http://dx.doi.org/10.1016/j.ipm.2012.06.001 ⇑ Corresponding author. Tel.: +1 814 865 6459. E-mail addresses: [email protected] (B.J. Jansen), In this research, we evaluate the effect of gender targeted advertising on the performance of sponsored search advertising. We analyze nearly 7,000,000 records spanning 33 consecutive months of a keyword advert...

0007-6813/$ see front matter D 200 doi:10.1016/j.bushor.2005.05.008 E-mail address: [email protected]