The use of metaphors as the main marketing strategy in psychotropic drug advertising in journals and the quality of information provided in these advertisements has been criticised. We investigated marketing strategies and information provision in advertisements appearing in three different psychiatric journals. The majority of advertisements in two of the journals used metaphors as their main ...

Sir,?I am tired of advertisements. To pick up genuine things from heaps of rubbish has become very difficult. I find advertisements of new medicine from new mushroom firms daily. Naturally all cannot be relied upon. So be pleased to inform the public whether the advertisements regarding medicines that are found in the Indian Medical Gazette or in other journals are genuine, reliable and can be ...

OBJECTIVE To assess adults' receptivity to the Massachusetts television anti-tobacco campaign. Reactions were examined as a function of respondents' demographics, baseline tobacco control attitudes, changes in smoking status during the campaign, and advertisements' affective qualities. DESIGN A random digit dial telephone survey in 1993 at the start of the media campaign and re-interview in 1...

BACKGROUND The capacity to advertise via the Internet continues to contribute to the shifting dynamics in adult commercial sex work. eHealth interventions have shown promise to promote Internet-based sex workers' health and safety internationally, yet minimal attention has been paid in Canada to developing such interventions. Understanding the information communicated in Internet-based sex work...

ISSUES ADDRESSED The aim of the present study was to describe food advertising and expenditure on Australian television, and to conduct an audit to assess what proportion of food and beverage television advertisements was consistent with dietary recommendations. METHODS Data were acquired from a national media monitoring company for advertisements broadcast in five major Australian cities fro...

OBJECTIVE To evaluate the level of compliance with the PAOS Code (Publicidad, Actividad, Obesidad y Salud), which establishes standards for the self-regulation of food marketing aimed at minors, in television advertising by food and beverage companies that have agreed to abide by the Code. DESIGN The study sample consisted of food and beverage advertisements targeting children during 80 h of ...

Aboriginal and Torres Strait Islander Australians (Indigenous Australians) have more than twice the smoking prevalence of non-Indigenous Australians. Anti-smoking campaigns have demonstrated success in the general population but little is known about their impact among Indigenous people. A total of 143 Indigenous and a comparison group of 156 non-Indigenous smokers from South Australia were sho...

The optimum positioning of roadside advertisements is recognized by the industry as an important factor in attracting the attention of passing drivers. Less acknowledged is the possibility that the location of an advertisement may distract attention from vital driving-related information. This study compared street-level advertisements (SLAs; predominantly bus shelters) with raised-level advert...

OBJECTIVE The aim of this study was to model children's potential exposure to television food advertisements under different regulatory scenarios to demonstrate the policy implications of regulatory change in Australia. METHODS Television advertising data was collected from Sydney commercial television channels from 14-20 May 2006. Extrapolating from these data, the patterns of food advertisi...