Grounded in the Stimulus-Organism-Response (SOR) model, current study examines direct and indirect impact of green advertisement as an external stimulus pro-environmental self-identity perceived environmental responsibility internal stimuli on consumers’ behaviors via underlying mechanism their engagement sustainable consumption for electronics. A quantitative research approach with a snowball ...

One of the advantages using social commerce, especially Instagram, is display paid advertisement that are in accordance with consumer preferences or also called personalization. Previous study on effectiveness personalized advertising still shows mix result both positive and negative. Based limitations previous research, focus this research to examine analyze influence value which then affects ...

advertising has always played an important role in growing process of various products and celebrities attract more people to sport and sports goods purchase. this research studied the relationship between advertisement by celebrities and the willingness to buy sports shoes in tabriz. this survey was conducted through a researcher-made questionnaire. the validity of this questionnaire was confi...

The aim of this study is to evaluate the influence of public service advertising on the awareness and attitude of Chongqing urban citizens. The theme of the public service advertisement launched in Chongqing was chronic disease prevention and control. A self-designed questionnaire was used in an outdoor intercept survey to collect information about the perception of citizens toward the effect o...