Introduction. Price is the main factor that has a direct impact on results of enter­prises, especially agricultural. The pricing policy able to maintain competitiveness enter­prise, ensure its solvency and stability. Problem. Pricing carried out in complex interaction set internal external Factors. corresponding complexity phenomenon leads need include many Factors model, which can negatively a...


 Pricing strategies differ for each stage of the product life cycle. Although has its own peculiarities and challenges, most difficult challenging is setting prices new products. Therefore, this was reason which aroused our curiosity to do a research based on theoretical practical plane issue.
 Initially, literature various authors who have contributed in field pricing policy product...

This fact that marketing can encourage farmers to produce and their products better introduce to compete in the sell market and with market-friendly products to know better is important. The farmer who is not familiar with the importance of marketing and its technology will not be able to succeed in selling their product and may sell your product at a cheaper price and will be deprived of inter...