251 Address correspondence to Carmen Martins, School of Tourism, Bournemouth University, Talbot Campus, Dorset House, Room D241, Fern Barrow, Bournemouth, Poole, Dorset BH12 5BB, UK. Tel: +44 (0) 1202 965046; E-mail: [email protected] 2002). On the other side, travelers, who become much more exigent (Buhalis & Law, 2008), are in constant need of information and they are faced with the ...