¬the purpose of current study is to explore the influence of word of mouth (wom) on the purchase of local made cars. this study has been done about samand from iran khodro company in the city of isfahan. the statistical population of the study is purchasers of samand automobile in city of isfahan. data gathering method was cluster sampling approach. results indicated that¬ wom is the main infor...

Mathematical models play an increasingly important role in science and engineering. In this paper, we present the WoM , a platform for building up knowledge repositories for searching, exploring, combining, and sharing such models. In contrast to similar efforts, WoM supports a well-defined semi-structured representation for mathematical models, which acts as a solid foundation for intelligent ...

This study investigates the relationships among service encounter, service value, patient satisfaction, and word-of-mouth (WOM) intention from the viewpoint of interactive marketing. Data were collected using a questionnaire survey. A total of 372 questionnaires were obtained and 350 of these questionnaires were valid (94.09%), and a structural equation model was used to analyze the data. This ...

While advertisers increase spending on marketing campaigns, little is known about its effectiveness for the firm and for its competitors. In this study, we explore consumer responses to TV advertising of the 2010 Superbowl show. We investigate how peer exposure to brands affects word-of-mouth generation for the brand and its competitors using a unique datasets with 1.3 million users’ activities...

Previous information systems (IS) research has paid little attention to the determinants of users’ discontinuance and the consequences of that behaviour. This study investigates the influence of different discontinuance reasons on post-discontinuance word-of-mouth (WOM) communication in the context of mobile location-based services (LBS). Based on existing literature, a theoretical framework is...

word of mouth (wom) is becoming increasingly recognized as an important form of promotion and an important source of information influencing consumer’s attitudes and purchase behavior, particularly within professional services environments, where credence qualities play a critical role in consumers’ choices. wom is especially important in tourism industry, whose intangible products are diff...

Word-of-Mouth (WOM) has been recognized as one of the most influential resources of information transmission especially for the experience goods. It has been shown that a higher volume of WOM has a positive effect on increasing the demand for a certain product. In addition to the WOM-sales interdependence, there is also dependence between sales and inventory. It is a well-studied concept that s...

Recently WOM has become popular with the penetration of Internet and the popularity of social media, and attracted the attention of IS researchers. This study develops a model to explore the factors motivating e-service users’WOM behavior from the expectation confirmation paradigm together with trust. The research model was empirical tested with 543 valid responses from the online travel servic...