Research has widely demonstrated that personal sources of information are more influential than firmgenerated sources. The potential impact of others’ opinions has dramatically increased with the development of the Internet. However, very little is known about what makes certain opinions more influential than others. The purpose of this paper is to examine the determinants of electronic word of...

Free sampling in digital format has become a common business practice in the online market offering consumers first-hand experience with products, due to its low marginal cost and extensive online distribution. At the same time, online word of mouth (WOM) has also been a prevalent strategy on the Internet for increasing product visibility and providing trustworthy product information. Those two...

Drawing on emotional contagion theory, this study offers an integrated framework showing the effects of employee engagement (EE) customer (CE), repeat purchase and word-of-mouth (WOM). The data were collected from 65 employees 352 customers 28 retail stores using 2 separate survey instruments. A dyadic set was created by matching with corresponding to each store. findings reveal that two key fa...

As the population of Facebook users is growing fast, companies are paying more attention to the influence of social networks to promote brands and are using this rising platform to carry out many marketing activities, such as operating a Facebook Page, and hosting on-line events via such pages. However, few studies have discussed the benefit, which brands could attain by operating on Facebook P...

With the broad reach of the Internet, online users frequently resort to various word-of-mouth (WOM) sources, such as online user reviews and professional reviews, during online decision making. Although prior studies generally agree on the importance of online WOM, we have little knowledge of the interplay between online user reviews and professional reviews. This paper empirically investigates...

Customer journeys in tourism are becoming more complex, often including multiple touch points that can influence expectations, experiences, and travel behaviors. The management of these different interactions is further complicated if tourist destinations face natural or man-made crises (e.g., financial crises, COVID-19). current research takes a comprehensive look at how negative word-of-mouth...

Everyone likes Porsche but few can afford it. Budget constraints always play a critical role in a customer’s decision-making. The literature disproportionally focuses on how firms can induce customer valuations toward the product, but does not address how to assess the influence of budget constraints. We study these questions in the context of a referral reward program (RRP). RRP is a prominent...

Apart from providing rooms, the hotel also provides a restaurant. One of restaurants in Central Jakarta is Japanese restaurant Nippon-Kan. Entering digital era, internet-based marketing has begun to be utilized by business actors. E-WOM strategy that widely used today. By utilizing internet, customer information and reviews about will disseminated various discussion forums so can influence purc...

Information and communication technologies have given rise to large-scale online word-of-mouth (WOM) referral networks which allow consumers to share information about products. With a larger online referral network, consumers are exposed to higher volume of WOM. Given the increased amount of WOM, consumers could face more intensified social pressures which would alter their adoption behaviors....

In classical computation, a “write-only memory” (WOM) is little more than an oxymoron, and the addition of a WOM to a (deterministic or probabilistic) classical computer brings no advantage. We demonstrate a setup where a quantum computer using a WOM can solve problems that neither a classical computer with a WOM nor a quantum computer without a WOM can solve, when all other resource bounds are...