This research aims to study the effect of using digital (web-based) analyses in performance measurement and optimization of digital marketing in digital-based companies in Tehran. The data collection tool was a researcher-made questionnaire. A panel of experts and supervisor were asked to measure the validity of the questionnaire. For reliability analysis of this tool, Cronbach’s alpha test was...

The application of computer-assisted instruction (CAI) in Taiwan had gone for a long time. This study was performed to synthesize existing research comparing the effects of CAI versus (traditional instruction) TI on students’ achievement in Taiwan. In spite of claims regarding the potential benefits of using CAI in education, research results comparing the effects of CAI and traditional instruc...

As society changes rapidly education has become a life long activity, demanding for more open access to instruction. Technological developments, such as hypermedia and global access to the Internet, and especially the World Wide Web, can be used as useful tools in the implementation of alternate, open modes of instruction. In this work, distance learning through the Web is investigated. The way...

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with regard to the impossibility of preparing learners for each situation that they might encounter in their life, it is more logical to teach them how to cope with unexpected challenges. helping learners ‘learn how to help themselves’ can be facilitated by means of tasks and activities in the classroom context. this paper presents some of the find- ings of a study on iranian young learners bet...

this study aims at uncovering the effect(s) of genre-based instruction (gbi) on listening proficiency among iranian efl learners. moreover, it seeks to explore the relationship between effectiveness of gbi and listening proficiency. for this purpose, 68 efl learners in two different groups at zabol university were selected. group a included 30 participants (12 males and 18 females), and group b...

The authors propose a convergent model for information literacy (IL) based on complementary proficiencies in research and web literacy. Within this integrated framework, information technology (IT) is an essential dynamic in IL instruction. This model was designed, implemented and tested in an upper-level discipline-specific undergraduate information science (IS) course that requires students t...

There are many topics in an undergraduate electrical engineering curriculum which are amenable to programmed learning. Traditionally, such instruction is achieved by means of a hard copy programmed text that the student works through, looking at solutions after completing an exercise and moving ahead or going back for remediation as necessary. Web based programmed learning has a particular adva...

The uses of Internet technology within educational settings reflect particular perspectives on a host of issues including ability, race, and learning styles, but are often not examined for their implicit ideological or epistemological foundations. Web accessibility (ensuring that web content is accessible to persons with disabilities), though laden with progressive intent, is increasingly conne...

This article reports classroom research on learners’ perspectives on Web-based instruction that utilizes the Blackboard course management system. The Webbased instruction aims to provide and support collaborative learning while fostering learners’ autonomy and accountability. The article also provides a description of the course design along with task-based activities. The results drawn from th...