A single advertisement often benefits many parties, for example, an ad for a Samsung laptop benefits Microsoft. We study this phenomenon in search advertising auctions and show that standard solutions, including the status quo ignorance of mutual benefit and a benefit-aware Vickrey-Clarke-Groves mechanism, perform poorly. In contrast, we show that an appropriate first-price auction has nice equ...

We investigate the economics of internet of things (IoT). An economic model of IoT consists of end users, advertisers and three different kinds of providers. We model different kinds of interaction among the providers as a combination of sequential and parallel non-cooperative games. We characterize the equilibrium pricing strategy and payoff of providers and corresponding demands of end users ...

the performance of women agribusiness cooperatives in oyo state, nigeria was assessed in this study. the study employed a multi-stage sampling technique to select 6 women cooperative groups (aggregating to 175 individuals); 36 individual women; and 4 institutions across 6 lgas in two agricultural zones of the state. findings show that majority (55.6%) of the respondents belong to processing org...

In repeated games, subgame-perfect equilibria involving threats of punishment may be implausible if punishing one player hurts the other(s). If players can renegotiate after a defection, such a punishment may not be carried out. We explore a solution concept that recognizes this fact, and show that in many games the prospect of renegotiation strictly limits the cooperative outcomes that can be ...

The phenomenon of cooperative advertising in the market has always been widespread. Considering a supply chain consisting one manufacturer and multiple retailers with competitive relationships, we explore strategies for deteriorating items when demand is affected by reference price. By establishing differential game model, equilibrium profits under different situations are analysed from long-te...

With an increase in the potential to allocate financial online advertising spending, managers are facing a sophisticated decision and allocation process. We developed a binary logit model with a Bayesian mixture approach to address consumers’ buying decision processes and to account for the effects of multiple online advertising channels. By analyzing data from a medium-sized online mail order ...