Evaluation of firm performance must consider the effects that its products and services have upon consumers. This can be accomplished when measures consumer behavior inform marketing strategies. Consumer analysis, a field research integrates operant behavioral economics marketing, has developed several buying patterns based on identification types reinforcement, informational or utilitarian, ar...

There are two moral ethical dichotomies in healthcare: consequentialism versus deontology and individualism versus collectivism. When the physician is faced with the dilemma of deciding between one versus many, he often has to resort to the principle of promoting the greatest good for the greatest number, or the principle of maximizing utility. Utilitarianianism is the creed which accepts as th...

The utilitarian aggregation rule requires social utility and beliefs to be a convex combination of individual utilities beliefs, respectively. Since, in the case belief heterogeneity, standard Pareto condition is incompatible with such separate aggregation, new condition, called belief-proof proposed alleviate occurrences spurious agreement by restricting unanimity that can considered reasonabl...

Problem, research strategy, and findings Although the physical health benefits of utilitarian bicycling are well documented, there is little empirical evidence to demonstrate mental benefits. We investigated a) association between behavior wellbeing b) role built environment in promoting improving wellbeing. used data from a large, representative survey (N = 30,105) conducted Victoria (Australi...

This study reports on an experiment that examined the framing effect on online consumer purchase intention. A 2 (attribute framing: positive/negative) x 2 (warning: text-based/graphic-based) x 2 (brand familiarity: familiar/unfamiliar) x 2 (product type: utilitarian/hedonic product) online experiment was conducted. The results demonstrate a significant framing effect, in that subjects in the po...

The discounted utilitarian criterion for infinite horizon social choice has been criticized for treating generations unequally. We propose an extended rank-discounted utilitarian (ERDU) criterion instead. The criterion amounts to discounted utilitarianism on non-decreasing streams, but it treats all generations impartially: discounting becomes the mere expression of intergenerational inequality...