There are two moral ethical dichotomies in healthcare: consequentialism versus deontology and individualism versus collectivism. When the physician is faced with the dilemma of deciding between one versus many, he often has to resort to the principle of promoting the greatest good for the greatest number, or the principle of maximizing utility. Utilitarianianism is the creed which accepts as th...

Problem, research strategy, and findings Although the physical health benefits of utilitarian bicycling are well documented, there is little empirical evidence to demonstrate mental benefits. We investigated a) association between behavior wellbeing b) role built environment in promoting improving wellbeing. used data from a large, representative survey (N = 30,105) conducted Victoria (Australi...

The discounted utilitarian criterion for infinite horizon social choice has been criticized for treating generations unequally. We propose an extended rank-discounted utilitarian (ERDU) criterion instead. The criterion amounts to discounted utilitarianism on non-decreasing streams, but it treats all generations impartially: discounting becomes the mere expression of intergenerational inequality...

Koenigs, Young and colleagues [1] recently tested patients with emotion-related damage in the ventromedial prefrontal cortex (VMPFC) usingmoral dilemmas used in previous neuroimaging studies [2,3]. These patients made unusually utilitarian judgments (endorsing harmful actions that promote the greater good). My collaborators and I have proposed a dual-process theory of moral judgment [2,3] that ...

An important prerequisite for the success of any online service is ensuring that customers’ experience—via the interface—satisfies both sensory and functional needs. Developing interfaces that are responsive to customers’ needs requires a perspective on interface design as well as a deep understanding of the customers themselves. Drawing upon research in consumer behavior concerning consumer be...