this study examines the ideological content of six internationally-used elt textbooks, three british and three american. applying the theory and procedures of critical discourse analysis (cda), three aspects of the conversations in the textbooks, i.e. content, relations, and positions were examined. results suggest that in terms of content, british textbooks tend to entertain the students while...

among factors that might manipulate translators’ mind while producing a text is the notion of ideology transmission through text or talk. adopting critical discourse analysis (cda) with particular emphasis on the framework of van dijk (1999), the present investigation is an attempt to shed light on the relationship between language and ideology involved in translation in general, and more speci...

as a culture-based phenomenon which involves both linguistic and social aspects, translation has been investigated from various perspectives. the present critical discourse analysis (cda)-based study is an attempt to probe into the manipulation of ideologies in translations of political texts. a cda approach, based on fairclough (1989), van dijk (2004) and farahzad (2007), was adopted to conduc...

RATIONALE Women with cardiovascular disease are treated less aggressively than men. The reasons for this disparity are unclear. Pharmaceutical advertisements may influence physician practices and patient care. AIMS AND OBJECTIVE To determine if female and male patients are equally likely to be featured in cardiovascular advertisements. METHODS We examined all cardiovascular advertisements f...

The study investigates the use of language in ‘Real Beauty’ advertising campaign initiated by care brand Dove from 2006 to 2020 through lens Fairclough’s (1989) three-dimensional critical discourse analysis and Wodak’s (2001) historical-discourse analysis. By unfolding textual elements used five video advertisements, it aims examine how advertiser constructs beauty image women discursive strate...

This article aims to discuss the intersections of anti-feminist and anti-immigration agendas in Portuguese far-right through critical discourse analysis PNR Chega’s positions. These political actors convey nationalist, racist anti-multiculturalist messages at same time that they show their hostility towards gender equality policies, using racial, cisgender heteronormative categories as criteria...