A fast and low-cost analytical method to determine the concentrations of carotenoids (β-carotene, lutein, lycopene) from mixed standard solutions or fruit extracts (kiwi fruits, tomato paste, pink grapefruit juice, kiwi-pineapple smoothie, apricot nectar) was tested. The methodology based on UV-Vis spectrophotometry Multivariate Curve Resolution-Alternating Least Squares (MCR-ALS). Results show...