abstract: advertisements are the most accessible type of authentic materials, and this is one reason why they are used more and more in english teaching classes. for this cause, studies in the field of advertisements are very widespread nowadays. for pun is one aspect which makes advertisements more interesting, it is used more than before in advertisements. use of puns makes an advertisement m...

abstract:‎ literature is said beautiful words of poetry or prose that excites reader’s or listener’s feel. certainly, to ‎be effective, such a text should have certain characteristics. the four elements of the literature: thought, ‎imagination, emotion and style make a text to be literary and effective. emotion and imagination are ‎specific elements of literary texts, while thought and style a...

چکیده مجموعه حاضر با هدف معرفی و ارائه ی توصیفی برای اصطلاحات رایج در دانش معنی شناسی تهیه شده است. برای دستیابی به چنین هدفی سعی بر آن بود تا صرفاً به واژگان نقش مند در شاخه ی عمده ی معنی شناسی زبانی توجه شود. در حوزه معنی شناسی زبانی، به اصطلاحات در شاخه ای از این دانش، یعنی معنی شناسی نظری (theoretical semantics) و آنچه معنی شناسی کاربردی (applied semantics) نامیده ایم، اشاره شود. و هدف از ت...

abstract: one of the most visited & important spaces in different countries by tourist are urban areas. the old tehran which major part is located in district 12 is historical showcase of the capital, but, its hiidden cultural attraction is not used as it should be. this thesis occasionally engage in studying the efficacy of correct installation of travel guide boards in welfare & easily acc...