As the field of employee branding has begun to unfold, more and more executives have become interested in how this process can help them achieve a competitive advantage for their organizations. This article explains how employee branding works and how it can be utilized to position the organization in the minds of customers, employees, and other stakeholders. A contextual analysis of its use as...

Storytelling is a well known and ancient art form. Fascinating and compelling characters have animated literature around the world from the beginning of the written word. Today, scientific research has laid the foundations for a sound empirical understanding of storytelling as a clear aid to memory, as a means of making sense of the world, as a way to make and strengthen emotional connections, ...

or Summary of Interesting Publications Arave,C.W. and Albright,J.L. 1998. Animal welfare issues: dairy. Animal Welfare InformationCentre Newsletter 9: 3-10. This review article examines current practices in the dairy industry from an animal welfare perspective. Itidentifies many of the welfare issues that the industry needs to address, including concerns expressed byanimal rights ac...

Brand equity is considered as the most important aspect of branding, which is a set of brands’ assets and liabilities, its symbol or name that subtracts from or adds the value provided by a product or service to a firm and customers. The current research endeavor was to identify the interrelationship of customer-based brand equity dimensions (brand awareness, brand loyalty, brand image, and ser...

At present, attention to the creation of a company brand is starting be used as basis for process employee recruitment or it can said Employer Branding. Apart from Branding, prospective applicants also often make considerations through reputation owned by when applying job. The purpose this study conduct an analysis determine effect Branding and Attractiveness on interest in jobs. sampling tech...

Virtual co-branding moves to the Web a popular practice in the physical world whereby a customer partner syndicates the services (e.g. product retail) of a provider partner in his own portal. However, virtual brand integration is more than offering each brand products in the same virtual space. Other aspects such as reliability, usability or quality of distinct supporting services should be agr...

Culture is an important aspect of branding studies. There is a mutual relationship between culture and brands: While culture and cultural perspectives have strong effects on branding, brands also have serious effects on culture. The concept of ‘brand culture’ refers to the cultural codes developed by brands. A brand’s culture indicates the set of values which create that brand’s inspirational p...

We first measure attitudes toward a product and attitudes toward product quality when an unknown brand is associated with a well-known and trusted co-brand in the form of payment and delivery options; employing a classic co-branding strategy. Theory suggests that association with a trusted brand should lead to improved positive assessment of an unknown brand. Results suggest that the popular be...

We first measure attitudes toward a product and attitudes toward product quality when an unknown brand is associated with a well-known and trusted co-brand in the form of payment and delivery options; employing a classic co-branding strategy. Theory suggests that association with a trusted brand should lead to improved positive assessment of an unknown brand. Results suggest the popular belief ...