The article expands the concept of phraseology in accordance with reorientation linguistics to functional. Emphasis is placed on neolinguistic ideas that are dominant 21th century. We analyzed stylistic potential traditional, semantically modified and new phraseology. focus innovative media multimedia communication, which popular modern world. Research material – multi-format genres (screen soc...

The article is devoted to the study of specifics Yuriy Kosach adventure novel «The ruler Pontida». It identifies its idea and issues, place this genre in system modifications among historical works author. A specific form work ‒ diary affects merging image narrator written on behalf an imaginary figure using «book» language XVIII century, which author preserves with minor edits. All determines ...