Welcome to the exciting world of marketing. In this chapter, to start you off, we will first introduce you to the basic concepts. We’ll start with a simple question: What is marketing? Simply put, marketing is managing profitable customer relationships. The aim of marketing is to create value for customers and to capture value in return. Chapter 1 is organized around five steps in the marketing...

BACKGROUND Children's exposure to unhealthy food marketing influences their food knowledge, preferences and consumption. Sport sponsorship by food companies is widespread and industry investment in this marketing is increasing. This study aimed to assess children's awareness of sport sponsors and their brand-related attitudes and purchasing intentions in response to this marketing. METHODS Sp...

BACKGROUND High participation rates in sport and increasing recognition of how diet benefits athletic performance suggest sports settings may be ideal locations for promoting healthy eating. While research has demonstrated the effect of tobacco and alcohol sponsorship on consumption, particularly among youth, few studies have examined the extent or impact of food and beverage company sponsorshi...

Background. Sport for all is considered as one of the sub-indicators of human development in societies because it increases life expectancy by promoting the health of people in society. Objectives. The purpose of this study was the designing model of sport for all in the employees of Iranian universities. Therefore, a model has been designed to develop for military personnel participating in s...

This study discusses current issues of service quality and proposes a conceptual model that is focused on consumers' perceptions of service quality toward organizations and services in the participant sport industry. The proposed model is based on the current conceptualization of service quality, which suggests that service quality is a multidimensional and hierarchical construct. In the propos...

background:  physical activity is a complex behavior. to designing the effective intervention, qualitative researches may be allowed for greater understanding of the reasons behind the adolescences’ physical activity‑related behaviors’. methods: using the grounded theory approach, including semi‑structured focus group discussions  (fgds) and in‑depth interviews, we conducted a quantitative stud...

the aim of this study was to explain and prioritize the barriers facing privatization of sports in iran. first, complementary data were gathered, coded and analyzed through the review of the theoretical bases, comparative studies and deep semi–structured interviews with experts in order to identify the barriers facing privatization of sports. after identifying the barriers, the obtained variabl...