social responsibility is a collection of duties and commitments the organization should undertake to preserve, treat and help the society in which it operates. the aim of this study was to investigate the effect of experience mediator on the relationship between managers' social responsibility and customer loyalty in sport clubs. the research method was correlation- survey. the statistical...

Customer engagement (CE) is an emerging perspective that provides a holistic view of the ways in which customers’ interactive experiences with organizations create value for both parties. Central to this, need develop understanding why customer would choose invest their resources (cognitive, emotional, and behavioral) organization, be able better facilitate this properly outcomes from it. Sport...

the aim of this study was to examine the effect of new methods of management on creativity, self-efficiency and mobility of human resources in sport organizations. all top managers and heads of sport and youth office (sports bodies) in the province participated in this study. 37 top managers and 176 presidents and vice presidents of sports bodies were randomly selected as the sample. the multi-...

Background. Brands are the most important source of emotional attachment with the consumer, it should be used as a vital tool for attracting and retaining customers of the organization and various sports organizations, should follow the theoretical principles related to brand management and brand loyalty and move towards strategic brand management as a superior marketing philosophy. Objectives...