The immersive and engaging characteristics of digital games are leading current pedagogical discussions about digital media. Game scientists, (pedagogical) researches, and practitioners continue to attempt to embed digital games in pedagogical settings. They consider these games to be so called serious games. The idea of serious games is that a digital game is not only played for fun and entert...

the aim of this study was to investigate the role of sport shoes packaging in persuading different groups of athletes to buy sport shoes. the methodology was descriptive-survey. the statistical population consisted of 1800 athletes of sport clubs of poldokhtar city. 329 subjects were selected as the sample by morgan table using clustering random sampling method in those clubs. a researcher-made...

Ahn is with the Dept. of Sport Management, Merrimack College, North Andover, MA. Suh is with the Dept. of Sport Management, Claflin University. Lee is with the Dept. of Journalism, University of Wisconsin – Oshkosh, Oshkosh, WI. Pedersen is with the Dept. of Kinesiology, Indiana University, Bloomington, IN. Sport Fans and Their Teams’ Redesigned Logos: An Examination of the Moderating Effect of...

to suceed in sport arena, provinces should have plans parallel with national sport plans. khorasan razavi province as one of the provinces that has played a vital role in iran sport lacks a comprehensive plan in sport and sport activities are follwoed randomly. therefore, this study aimed at developing the strategic plan of sport and youth organization of khorasan razavi in sport and physical e...

this study examined the relationship between emotional intelligence and entrepreneurial skills in physical education students. the research method was descriptive – correlation and application in terms of aim which was carried out as a field study. the statistical population consisted of physical education students of university of tehran (n=843). 265 subjects were selected by cochran formula. ...

OBJECTIVE To determine factors associated with adult squash players' protective eyewear behaviours. METHODS A survey of 303 players (aged >or =18 years) was conducted at three squash venues in Melbourne, Australia over a three week period in June 2000 to obtain information about protective eyewear use. RESULTS Of 303 participants the response rate was 98.1%; 66.1% were males, with a mean ag...

the aim of this study was to design interpretative structural model (ism) of the components of sport diplomacy. the present study was applied in terms of aims and descriptive with regard to data collection. with review of related literature and qualitative interviews (content analysis) with 13 iranian and foreign experts of sport diplomacy, components and items of sport diplomacy were identifie...

Background. Brand identity is a dynamic phenomenon with both internal and external aspects and the principles of brand identity have become a topic of the day in the field of brand literature and marketing. Objectives. The present study seeks to explain the conceptual model of factors affecting the brand identity of handball. Methods. The present study was applied in terms of purpose and was ...