This paper uses French data on ideal body weight and food attitudes to analyse the role of social norms in the individual's weight control problem. A proxy measure of social norms is calculated by averaging individual perceptions of the ideal Body Mass Index (BMI) over all observations within a reference group. Testing for different definitions of the reference group, we find that individual re...

" Social norms " is a term widely used in different areas of research like sociology, philosophy or multiagent systems. However, there is still not a clear definition of what social norms are and the types of problems they solve. This work presents a general classification and distinction of norms from a game theoretical perspective. The type of norms treated in this work are those norms create...

Social influence--individuals' tendency to conform to the beliefs and attitudes of others--has interested psychologists for decades. However, it has traditionally been difficult to distinguish true modification of attitudes from mere public compliance with social norms; this study addressed this challenge using functional neuroimaging. Participants rated the attractiveness of faces and subseque...

Social norms campaigns have been a popular means to attempt to combat college student alcohol abuse. The strategy of social norms campaigns to correct misperceived, descriptive norms, however, has been controversial in reducing college student (binge) drinking. This study asserts that social norms marketing messages would have small effects on changing binge drinking college student’s drinking ...

The purpose of this study is to advance theorizing about how small groups understand health issues through the use of social network analysis. To achieve this goal, an adapted cognitive social structure examines group social norms around a specific health issue, H1N1 flu prevention. As predicted, individual's attitudes, self-efficacy, and perceived social norms were each positively associated w...

Contour lines totally fix the structure of leftcontinuous t-norms. For each t-norm, these contour lines are determined by the corresponding residual implicator. Most properties involving residual implicators can now easily be translated into properties involving contour lines. As the portation law expresses associativity, we dispose of a powerful tool for constructing left-continuous t-norms. I...

This chapter is concerned with the dynamics of social norms. In particular the chapter concentrates on the lifecycle that social norms go through, focusing on the generation of norms, the way that norms spread and stabilize, and finally evolve. We also discuss the cognitive mechanisms behind norm compliance, the role of culture in norm dynamics, and the way that trust affects norm dynamics. 199...