In this paper, intelligent marketing and merchandising methods utilizing data mining and Web mining techniques are proposed for online retailers to survive and succeed in gaining competitive advantage in a highly competitive environment. The first part of this paper explains the procedures of one-to-one marketing based on customer relationship management (CRM) techniques and personalized recomm...

We analyze 18 million rows of Wi-Fi access logs collected over a one year period from over 120,000 anonymized users at an inner-city shopping mall. The anonymized dataset gathered from an optin system provides users’ approximate physical location, as well as Web browsing and some search history. Such data provides a unique opportunity to analyze the interaction between people’s behavior in phys...

This study was conducted with the purpose of developing and validating multidimensional reputation criteria for evaluating online shopping malls, which have been growing explosively since start COVID-19 pandemic. A Delphi a group 31 professionals, initial items mall were derived from that study. Those used to devise questionnaire administered 531 consumers. Exploratory confirmatory factor analy...