In this study, it is aiming to analyze an advertisement which will lead how advertisers communicate with potential consumers and producers make good friendly advertisements everyone. Data analysis of study uses a semiotic approach the theory Ferdinand De Saussure Roland Barthes. Saussure's theory, carried out on sign in object, namely signifier also signified. The here according something that ...

Understanding early traces of symbolism and the origins of language is challenging given the difficult access to the psychological and cognitive operations which underlay them from the archaeological record. In order to address this issue, we propose a semiotic framework based on the notion of representational medium. This concept helps bridging the gap between ancient and modern semiotic activ...

Slavoj Žižek’s psychoanalytic analysis of “courtly love” concludes that the courtly image Knight’s subservience to his Lady actually masks reality male domination; however, own seems complicit in same problematic. Whereas love provides a semblance agency woman, assuming partner as subject from whose vantage relationship is theorized, strips woman any subjectivity or by rendering her an absolute...

This paper is an inquiry into the empirical grounding of actability—an important concept for the understanding of information systems pragmatics. The paper describes the structure and the application of an analytic framework based on actability and the semiotic framework. Actability has been proposed as an important concept for the understanding of information systems pragmatics and the semioti...

In academia, celebrity study remains an ever growing interest, especially in media and culture studies. However, few researchers have expanded their scope of exploration to the celebrities who gain stardom across national and cultural borders. The current study considers Psy and his music video Gangnam Style as a site for examining globalized language and cultural contacts. Its primary concern ...

The explosive expansion of the World Wide Web makes the search problems more challengeable. In this paper we present a search improvement method based on a semiotic connection network and a genetic algorithm. The semiotic connection network expands given keywords to an extended set of keywords. The genetic algorithm tunes up the parameters for search. The experimental results showed 6% improvem...

EUGEN BAER (b. 19 August 1937). AcademicStatus: Professor of Philosophy. Mail Address: Box 4010 Scandling Center, Geneva, NY 14456, USA. E-mail: . Personal Office Tel: (315) 781-3376; Fax: (315) 781-3348. Educational Background: Ph.d, Yale University,1971. Research Interests: (I) Philosophy of medicine; (2) Philosophy of language; (3) Philosophy of Religion. Professional Backgroun...

In the following, elementary constituents of models in computational semiotics are outlined. This is done by referring to computer simulations as a framework which neither aims to describe artificial sign systems (as done in computer semiotics), nor to realize semiotic functions in “artificial worlds” (as proposed in “artificial semiosis”). Rather, the framework referred to focuses on precondit...

The semiotic approach to information systems development has proved over the years as a reliable framework for analyses, and it has been mainly focused on the development of organizational information systems. However, the usefulness of the approach extends beyond the organizational context to other areas of systems development. This paper presents a semiotic analysis of persuasive technologies...