In sponsored search advertising (SSA), advertisers need to select keywords and determine matching types for selected simultaneously, i.e., keyword targeting. An optimal targeting strategy guarantees reaching the right population effectively. This paper aims address problem, which is a challenging task because of incomplete information historical performance indices high uncertainty in SSA envir...

Recent studies revealed the importance of combined qualities sound and visual landscape for human well-being in urban green spaces (UGS). Yet, there is a lack implementing design management enviroments that promotes audio-visual well-being. One potential reason this rather scattered results indicators linking either to one single type or providing have not been tested if they are generalizable ...

Wireless communication demands high data rates with great quality and accuracy but such requirements can only be achieved if the signal could be received without being affected by the channel impairments. In these entire impairments multipath fading is the major problem in achieving reliable wireless transmission. It is due to the combination of constructive and destructive multipath signals re...