Abstract Over the last 50+ years, there has been a huge rise in interest consumer language research. This manuscript spotlights emergence and evolution of this area, identifying key themes trends, highlighting topics for future Work evolved from exploration broad concepts (e.g., rhetorics) to specific linguistic features phonemes) monologues advertiser consumer) two-way dialogues service repres...

This article examines flu vaccination beliefs and practices produced during a survey of undergraduate students in Spring 2012 (IRB#10-732). This research uses the methods of rhetorical analysis - or the study of persuasive features and arguments used in language - to examine statements respondents made regarding flu and flu vaccine. In these responses, students generated unique categories of ar...

“The Rhetorics of Sovereignty: Representing Indian Territory in NineteenthCentury Newspapers and Journals” explores issues of Native American sovereignty in newspapers and journals published in and about places imagined as “Indian territory.” Each chapter of this project explores how Indian territories were identified by different reading publics as both “space” and “place,” as “empty” places o...