Today, international communication has got a great significance for people around the world. Societies are more concerned with the positive and beneficial relations with other nations. It seems that the need for interrelationship with other communities is moving the world towards globalization. In such a world, 'advertising' is looked upon as a handy instrument to call for others' attention. In...

In this paper, I show how textual structure is recursive in nature; that is, the same rhetorical strategies that are available for constructing the text’s macrostructure are available for constructing its sub-sequences as well, resulting in a hierarchically structured text. The recursive formalism presented can be used by a generation system to vary the amount of detail it presents for the same...

Based on examination of expressed opinions and views, online or offline, this essay attends to talks or discussion about democracy. These talks are taken as discursive manifestation of sociocultural aspirations revealed in a sample of contemporary deliberative rhetoric in China. A selective, small survey of related discourses identifies three arguments for two positions about China and democrac...

Researchers have pointed out that rhetorical strategies a significant impact on producing humour in Chinese talk shows, while few of them investigated the factors affect choice humorous discourse context. This study aims to identify used and investigate chosen by hosts or comedians produce humour. Thus, current selected 24 monologue samples from popular programme called Rock & Roast conduct...

Past research is not clear on the process by which rhetorical questions influence persuasion (i.e., increased focus on message arguments vs. on the persuasion agent). Based on recent theories of persuasion knowledge and rhetorical figures in advertising, our model delineates conditions under which rhetoricals are likely to enhance argument elaboration (low salience of the rhetorical) and those ...