This investigation focused on providing a more nuanced understanding of the message retention-attitude (cognition-affect) relationship in new product introductions. Using advertising and publicity as independent and combined promotional tools, this investigation focused on determining an effective approach to boost the strength of the retention-attitude relationship as well as the level of new ...

Previous research has documented relationships between (1) female sexual infidelity and men’s non-violent mate retention behaviors, and (2) men’s non-violent mate retention behaviors and partner-directed violence. In the two studies, we examined two additional relationships: (1) the relationship between accusations of female sexual infidelity and men’s partner-directed violence and (2) whether ...

Customer retention is specific to the context of each firm, and this is rarely recognized in models for customer retention. This paper studies how customer retention in hospitality business-to-business contract catering depends on the relationship substance built up due to interaction between the parties. Relationship substance may be of a more or less embedded kind, which is explored here in t...

OBJECTIVE This study aimed to evaluate the stability of molar relationship after non-extraction treatment of Class II malocclusion. METHODS The sample comprised 39 subjects (16 females, 23 males) with initial Class II malocclusion treated with no extractions, using fixed appliances. Mean age at the beginning of treatment was 12.94 years, at the end of treatment was 15.14 years and at post-ret...

Objective: According to the declarative/procedural model, the semantic aspect of language depends on the brain structures responsible for declarative memory. The word pairs task is a common tool for evaluating declarative memory. The current study aimed to design a valid and reliable task for evaluating declarative memory in Persian children at learning and retention stages and to investigate i...