نتایج جستجو برای: retailing
تعداد نتایج: 2017 فیلتر نتایج به سال:
This research aims to explore the impact of culture on online retailing stores across three Asian countries. Hofstede’s culture theory has been used as the theoretical foundation. After reviewing four culture dimensions including individualism-collectivism, power distance, uncertainty avoidance, and masculinity-femininity, we investigated the potential cultural impact on three online retailing ...
Past studies pointed to the fact that consumers associate a higher level of risk with non-store shopping than in-store shopping. However, with the advent of the information technology and e-commerce, shoppers are now increasingly likely to shop across multiple channels. Multi-channel integration continues to be a focus and will be a key factor driving growth onward. This paper describes the Fuz...
Purpose – The purpose of this paper is to identify the dimensions of e-retailing ethics from the consumers’ perspective and to develop a reliable and valid measurement instrument. Design/methodology/approach – The paper is based on a quantitative survey conducted among Egyptian consumers aged 18 and above. These were measured on a five-point Likert scale. The reliability and validity of this si...
Online retailing can offer several benefits. In order to realize these benefits, a commercial web site needs to ameliorate its deficiencies due to the absence of actual physical products. Although the use and popularity of the Internet continues to increase, it is still unclear how online retailers can establish effective online retailing strategies to capitalize on their benefits. For this cla...
Journal of Advertising Education (A publication of the Advertising Division of the Association for Education in Journalism & Mass Communication). Focuses on teaching methodology, curriculum, accreditation, administration, and other issues related to teaching advertising. Cumulative index available online from Vol. 1, summer 1996, to the present issue. Subscription required or membership in AEJM...
Journal of Advertising Education (A publication of the Advertising Division of the Association for Education in Journalism & Mass Communication). Focuses on teaching methodology, curriculum, accreditation, administration, and other issues related to teaching advertising. Cumulative index available online from Vol. 1, summer 1996, to the present issue. Subscription required or membership in AEJM...
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