The year 2022 marks the significance of Regional Comprehensive Economic Partnership (RCEP) as agreement enters into force after nearly one decade negotiations. While pandemic exposed vulnerability tourism industry to changing market reality, it also created an impetus for Asia-Pacific regionalism. RCEP first time a monumental trade is ratified virtually, and member states will be primary benefi...

Over the past decade, marketers have been challenged by proponents of individual marketing (e.g., one-to-one marketing, mass customization, personalization) to shift from a focus on market segments to making individually customized offers. Specifically, marketers should develop “learning relationships” with their customers, be able to predict the customers’ wants, and tailor their offerings to ...

Purpose – This article examines the notion of value propositions (promises of reciprocal value between service providers and their customers), value-in-exchange and value-in-use, all within the conceptual context of service-dominant (S-D) logic. Design/methodology/approach – Responding to calls in the recent literature for an academic critique of S-D logic, its key constructs, and its applicati...

the misconception (shubha) of absolute nonexistent – which we have named as paradox – is not an amusing brainteaser; rather, it is one the significant epistemological issues. its importance can be looked upon from two different viewpoints: research and educational. it is significant from the research viewpoint because it challenges propositions which constitute the foundation of our thinking an...

most of the analyses and modeling concerning the mountain physical and human environmental changes have been based on theoretical speculation rather than scientific field observations. lack of standard observations and measurements in scattered and case specific monitoring programs offer only partially useful results for planning and management. all propositions and conclusions are hence mingle...

The use of the internet and social media have changed consumer behavior ways in which companies conduct their business. Social digital marketing offers significant opportunities to organizations through lower costs, improved brand awareness increased sales. However, challenges exist from negative electronic word-of-mouth as well intrusive irritating online presence. This article brings together...