The purpose of the paper is to discuss the future development of the business-to-business marketing curriculum. The conventional method of sub-dividing the overall marketing curriculum is appraised, and the legitimacy of business-to-business marketing as a component of the curriculum is assessed. Broad debates on business and marketing education, concerning managerial relevance and the place of...

The use of electronic commerce environments (ECEs) as a means of enacting transactions and relationships with customers is increasing exponentially. Recent statistical data supports this claim and it is predicted that, by the turn of the century, total revenue streams through ECEs, such as the Internet, will exceed $US200 billion. To date, most forecasts of market potential have attributed this...

Retailing, at first sight, appears to be an industry where relational strategies can be exploited. Despite this authors disagree about whether Relationship Marketing is likely to be beneficial across the wide spectrum of retailing activities. This paper seeks to investigate whether a claim for universality can be made or, if not, clarify those ‘conditions’ which most strongly support, or otherw...

Relationship marketing has been suggested as a new approach for marketing management. The aim of this paper is to investigate the strength of customer relationships in bank services. A model, that relates service quality and satisfaction to relationship strength is presented. The empirical part of the paper is based on a qualitative study concerning private customers’ bank relationships in Finl...

This paper presents an alternative, 'Latin', characterization of postmodernity. Here the urge is not to celebrate freedom from social constraints, but to re-establish social embeddedness. The citizen of postmodernity is less interested in the objects of consumption than in the social links and identities that come from them. This Latin view holds that people like to gather tohether in tribes an...

More than a decade ago, Hepler and Strand1,2 introduced the concept that the therapeutic relationship between pharmacist and patient was an integral component of pharmaceutical care. They saw pharmaceutical care as “a covenantal relationship between a patient and a pharmacist in which the pharmacist performs drug use control functions (with appropriate knowledge and skill) governed by the aware...

This paper focuses on marketing for passenger transport based on the research concerned with urban sustainable development and mobility issues and it is oriented to the conceptual discussion of Relationship Marketing to be adopted in transport policy in consonance of another productive sectors. At first, there are made comments on reasons for development of marketing strategies applications, ne...