An appropriate performance measurement system is an important requirement for the effective management of a supply chain. Because of the existence of the intermediate measures connecting the supply chain members, conventional data envelopment analysis (DEA) cannot be utilized directly to measure the performance of supply chain and its members. This paper evaluated the performance of supply chai...

This study focused on the optimization of Al—Mg to CuZn34 friction stir lap welding (FSLW) process for optimal combination of rotational and traverse speeds in order to yield favorable fracture load using Grey relational analysis (GRA). First, the degree of freedom was calculated for the system. Then, the experiments based on the target values and number of considered levels, corresponding orth...

Marketing professionals gradually utilize virtual communities as a new media for affecting sales by spreading information about brand, quality, price, experience, effectiveness, etc. Studies related to this subject usually focus on influence of electronic word of mouth and posters’ opinions on product choice. Lack of considering passive participants and natures of virtual community induces our ...

Service firms frequently contact customers after a transaction to solicit feedback and assess satisfaction with the service experience. Customers who have an ongoing relationship with a firm may receive satisfaction surveys after many or even most of their service encounters, yielding effects that are likely to be cumulative over time. Yet how these cumulative effects influence customer purchas...

this study focused on the optimization of al—mg to cuzn34 friction stir lap welding (fslw) process for optimal combination of rotational and traverse speeds in order to yield favorable fracture load using grey relational analysis (gra). first, the degree of freedom was calculated for the system. then, the experiments based on the target values and number of considered levels, corresponding orth...

nowadays, in order to reach minimum production cost in machining operations, various optimization methods have been proposed. since turning operation has different parameters affecting the workpiece quality, it was selected as a complicated manufacturing method in this paper. to reach sufficient quality, all influencing parameters such as cutting speed, federate, depth of cut and tool rake angl...

Halal food is a category of or beverage that Muslims may consume according to Islamic law. cuisine must also adhere strict standards sanitation and hygiene, which makes it noted for its cleanliness higher quality. This study utilised systematic review on halal marketing scopus database from 2021-2023. In this research, the keyword used "Halal Food Marketing" in Scopus database. After conducting...

Relationship marketing is a derivation created based on traditional marketing, with the aim of improving communication potential and current customers to foster loyalty create long-term relationships. Based aforementioned, present study applied relationship strategy in an advertising services company, validated by seven experts using Delphi method, increasing customer loyalty. The was methodolo...