The paper presents a novel approach for customer segmentation which is the basic issue for an effective CRM ( Customer Relationship Management ). Firstly, the chi-square statistical analysis is applied to choose set of attributes and K-means algorithm is employed to quantize the value of each attribute. Then DBSCAN algorithm based on density is introduced to classify the customers into three gr...

Recently, network traffic has become more complex and diverse due to the emergence of new applications and services. Therefore, the importance of application-level traffic classification is increasing rapidly, and it has become a very popular research area. Although a lot of methods for traffic classification have been introduced in literature, they have some limitations to achieve an acceptabl...

The customer journey approach is increasingly being taken up by practitioners and researchers to support the design and management of services. As part of this approach, customers and internal resources are often involved as contributors of input in design and management processes. In the current literature on customer journeys, a broad variety of involvement practices has emerged. No coherent ...

Many financial institutions have built websites to inform and attract customers. Financial aggregation present an opportunity by which they can build stronger relationships with customers. For example, financial account aggregation services began in the United States but are now widely used by in other countries. In this paper, we first classify aggregator types and their method for implementin...

Rapid prototyping is a process for creating a realistic model of a product's user interface. A rapid prototyped user interface is easy to change and gets customers involved early in the design of the product. To prototype successfully, you should pick a rapid prototyping tool that meets your needs, form a small prototyping team, get lots of customer feedback, and iterate until customers are del...

This study proposes perceived ‘Importance-Performance Analysis’ by simultaneously integrating ‘importance-performance analysis’ and Kano’s model in identifying key success factors. Kano’s model, which provides a two-dimensional view of quality, is a very useful tool to identify which customer requirements of a particular product or service might be more than the proportional satisfaction to cus...

Action rules provide hints to a business user what actions (i.e., changes within some values of flexible attributes) should be taken to improve the profitability of customers. That is, taking some actions to re-classify some customers from less desired decision class to the more desired one. However, in previous work, each action rule was constructed from two rules, extracted earlier, defining ...

In this article, we use three clustering methods (K-means, self-organizing map, and fuzzy K-means) to find properly graded stock market brokerage commission rates based on the 3-month long total trades of two different transaction modes (representative assisted and online trading system). Stock traders for both modes are classified in terms of the amount of the total trade as well as the amount...

This paper empirically evaluates container terminal service attributes from shipping lines and shipping agencies’ perspective. Some methods are applied for study, such as Internal-Consistency Reliability, Factor Analysis, Cluster Analysis, Importance-Satisfaction Analysis and analysis of variance. The results suggest that customers perceive reliability of the agreed vessel sailing time to be th...