This study aims to investigate the effect of perceived quality on purchase intention mediated by value and social media WOM. The process involved testing cause-and-effect relationships between variables used in structural equation model (SEM) empirically using primary data from an online survey 410 Garuda Indonesia Airline passengers. five-scale ordinal retrieved 27 question items presented res...

s Many types of business are rapidly growing in a social network service market. Social network could achieve brisk growth due to social network game (SNG). As users of SNG increase substantially, people are paying attention to profits making from users’ game item purchases. Thus, this research examines what make SNG users purchase items. First, we selected flow as antecedent of item purchase i...

The explosion of e-commerce activities required industry and academia to understand the key determinants of consumers’ online repurchase intention. We developed an integrated model by examining how utilitarian factors (perceived ease of use and perceived usefulness), the hedonic factor (perceived enjoyment), and social/psychological factors (confirmation, satisfaction and trust) directly or ind...

this article proposes a revised technology acceptance model to measure customers ‘acceptance of internet banking, in iran. this study uses the technology acceptance model, theory of planned behavior and theory of perceived risk to build a comprehensive model. we designed a questionnaire and used it to survey a randomly selected sample of customers of internet banking, and in june 2010, a sample...

This paper explores the relationship between perceived risk, fear, and consumer purchase intention towards luxury brands in case of COVID-19. An online survey was conducted on 750 consumers Pakistan with a purposive sampling technique. The validity scale connection research model were identified by exploratory factor analysis (EFA). study uncovered how COVID-19 wreaks havoc Pakistan. It found t...

As an emerging e-commerce model that combines the convenience of traditional with real-time and interactive nature live streaming, live-streaming (LS) is loved recognized by consumers. At same time, LS also faces many difficulties such as homogenization marketing content consumers’ low willingness to repeat purchase. Therefore, how better stimulate continuous purchase in has become a hot topic ...

This work provides an alternative conceptualization of the information systems (IS) success model for further understanding of user behavior in government. A context-value-behavior framework is proposed. This study investigates the relationships among perceived quality, normative pressure, perceived values, satisfaction and intention to use IS in government. Analytical results indicate that use...