In her article "The Posthuman Ethos in Cyberpunk Science Fiction" María Goicoechea explores the posthuman tendencies of Anglo-American popular culture as they are manifested in the representations of the cyborgs, clones, and artificial intelligences that populate cyberpunk science fiction. Choosing the figure of the cyborg as the central myth of cyberculture, Goicoechea exposes the underlying t...

This qualitative study aimed to explore primary health care professionals' views on community development, and to identify the opportunities and barriers associated with using this approach in practice. Participants in community development training--mainly health visitors--took part in small group discussions before, after, and six months following the training course. Opportunities for using ...

WikiRate is a Collective Awareness Platform for Sustainability and Social Innovation (CAPS) project with the aim of “crowdsourcing better companies” through analysis of their Environmental Social and Governance (ESG) performance. Research to inform the design of the platform involved surveying the current corporate ESG information landscape, and identifying ways in which an open approach and pe...

Participatory--also called emancipatory--information systems development (ISD) approaches claim systematic and meaningful user involvement, workplace democratization, and reduced worker alienation. Grounded in a humanist view of information systems (IS) as social systems, participatory ISD advocates open and non-distorted communication, reasoned argumentation, cooperation and mutual understandi...

The NTSB’s use of rhetoric can provide us as rhetoricians, professional writers, and others with new insights into rhetoric as a persuasive tool. The NTSB relies wholly on its rhetoric to persuade those who have decision-making authority to follow its recommendations. In this paper, I will discuss how the NTSB provides new insights into the persuasiveness of documents from a bureaucratic organi...

In 1988, Surgeon General C. Everett Koop published "Understanding AIDS," the nation's first and only direct mailing sent to every private home in the country. His appeals therein were driven by what we label authoritative metaphors. Communicated by and/or attributed to persons of authority, authoritative metaphors capitalize on the symbolic force of sanctioned power by appealing to the ethos of...

Abstract There are three main schools for the study of ethos: pragmatic-discursive; symbolic interactionist, and rhetorical one. This paper aims to give an encompassing fuller perspective on ethos that can be useful contemporary uses persuasive communication, including media communication such as advertising or marketing communication. Primarily, it outlines conceptual employments has suffered ...