OBJECTIVES (1) To describe promotional activities, particularly student-led, targeting lower-fat à la carte foods that were conducted in secondary schools; and (2) to describe the relationships between the number and duration of total promotional activities for lower-fat à la carte foods and cafeteria sales of such foods over two years. DESIGN Promotional activities were implemented in school...

OBJECTIVE To identify what features of social media - promotional messaging or peer networks - can increase physical activity. METHOD A 13-week social media-based exercise program was conducted at a large Northeastern university in Philadelphia, PA. In a randomized controlled trial, 217 graduate students from the University were randomized to three conditions: a control condition with a basic...

BACKGROUND Even after the Women's Health Initiative (WHI) found that the risks of menopausal hormone therapy (hormone therapy) outweighed benefit for asymptomatic women, about half of gynecologists in the United States continued to believe that hormones benefited women's health. The pharmaceutical industry has supported publication of articles in medical journals for marketing purposes. It is u...

Chat rooms, recommendation sites, and customer review sections provide consumers with an opportunity to overcome geographic boundaries and to communicate based on mutual interests. However, marketers have incentives to anonymously supply promotional chat or reviews in order to influence the consumer's evaluation of their products. This, in turn, lowers the credibility of word of mouth transmitt...

Sellers usually set a promotional time limit to ensure that products can be sold as soon as possible in Internet markets. This research attempts to build a decision support system that optimizes the time limit for maximum sales response or profit in Internet shopping promotions. We decompose the effect of time limits into two opposing forces, which are the awareness and urgency of a promotional...

The emergence of new media-including branded websites, social media and mobile applications-has created additional touch points for unhealthy food and beverage companies to target children and adolescents. The aim of this study was to perform an audit of new media for three top selling food and beverage brands in Australia. The top selling brand in three of the most advertised food and beverage...