نتایج جستجو برای: promotion were influential on three dimensions of brand equity awareness brand associations
تعداد نتایج: 22001067 فیلتر نتایج به سال:
The purpose of this study was to identify and confirm the components of abuse management in Premier League clubs and their effect on the brand equity of the clubs. The research was conducted based on a mixture method. The statistical population in the first step (qualitative), were people aware of disciplinary cases and team players and in the second step (quantitative) were fans. In the first ...
this study compared the different effects of form-focused guided planning vs. meaning-focused guided planning on iranian pre-intermediate students’ task performance. the study lasted for three weeks and concentrated on eight english structures. forty five pre-intermediate iranian students were randomly assigned to three groups of guided planning focus-on-form group (gpfg), guided planning focus...
Background: In today's competitive market place, corporate social responsibility has become an important issue for all stakeholders. On the other hand, factors such as customers trust, ethical reputation and brand equity are critical to company's success. So, the purpose of this study was to investigate the relationship between social responsibility with ethical reputation and brand equity with...
Purpose: Today, challenges and opportunities have emerged for libraries as a result of the changes in the world of information and extensive access to the Internet and Web 2, durability of the stereotypical and old image of libraries, coinciding with the change of their roles, and changes in technology and the publishing industry. Therefore, branding for libraries is crucial to their sustainabi...
This paper examines the customer-based brand equity of Rosewood London, a luxury hotel brand. To understand associations that are favorable, strong, and unique in consumer's mind, associative network memory model is utilized, Brand Concept Maps technique employed to illustrate core how they linked consumer memory. The two pillars London's knowledge, awareness image, explored, their impact on co...
Two experiments examined whether self-regulatory goals addressed in advertising claims influence product preferences and category-brand associations. Experiment 1 provided evidence for the hypothesis that the fit between an advertising claim and consumers’ regulatory focus has an impact on product preferences. Participants were more likely to prefer products presented in an advertisement with a...
In marketing literature, a new marketing concept called “brand attachment” that attachment strongly impacts on consumer behaviors. Emotional attachment binds the employee to the Brand when the affective bond is especially strong, ensuring repurchase. The aim of this study was examining the effect of brand awareness, emotional experiences and User-derived benefits on bran loyality an...
The Malaysian hypermarkets have steadily increased over the past decades with brand loyalty emerging as a frontrunner in the retail industry. There have been copious studies related to the effects of marketing mix towards brand equity instead of brand loyalty. It is the intention of the researcher to identify the effects of marketing mix on brand loyalty in the Malaysian hypermarkets sector. Th...
شرکتها برای حفظ و ادامه بقای خود باید بر کسب مزیتهای رقابتی و جلب رضایت هرچه بیشتر مصرف کنندگان جهت فروش، کسب سود و سهم بازار بیشتر تمرکز کنند. یکی از ابزارهای راهبردی که موجب آسیب پذیری کمتر شرکت در مقابل فعالیت های رقابتی بازار ، افزایش تعهد و تکرار مصرف، افزایش ارزش اقتصادی برای سهامداران وهمچنین گسترش دامنه فعالیت های اقتصادی به فراسوی مرزهای جغرافیایی می شود ؛ ارزش ویژه نام و نشان تجاری(بر...
the present study aimed at exploring cognitions of iranian english teachers within the context of english for academic purposes (eap). to this end, the cognitions of two groups of eap teachers with respect to their pedagogical content knowledge (pck) and their sense of professional identity (pi) were probed. two language teachers and two content instructors who had at least five years of eap te...
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