Zusammenfassung Als vorläufiges Ergebnis meines Forschungsweges steht ein hypothetisches Modell eines zukunftsorientierten Marketing. Im Marketing-Mix Marketing wandeln sich die klassischen 4 P (Price, Product, Promotion, Placement) zu den Z (Zielgruppengerechte, zukunftsfähige Handlungsoptionen für Kund:innen; Zusammenarbeit mit transformativen Kundengruppen; Zuhören eine sensible Legitimation...

What, when, where and how much people eat is influenced by a complex mix of factors at societal, community and individual levels. These influences operate both directly through the food system and indirectly through political, economic, social and cultural pathways that cause social stratification and influence the quality of conditions in which people live their lives. These factors are the so...

Modern Marketing calls for more than developing a good product, pricing it attractively, and making it accessible. Companies must also communicate with present and potential stakeholders as well as the general public. For most companies, the question is not whether to communicate but rather what to say, to whom, and how often. In fact, every brand contact delivers an impression that can affect ...

B. Gajdzik, The Silesian University of Technology, Faculty of Materials Science and Metallurgy, Katowice, Poland Before metallurgical enterprises started implementation of marketing activities they had to go through restructuring processes which included all areas of their market activities. Privatised metallurgical enterprises after economic transformation gradually implemented marketing to th...

For a wide class of empirically tested dynamic marketing response models a heuristic method for the determination of dynamically optimal price and promotion levels is being developed. The future effects of present marketing actions are measured by a marketing multiplier which is partially based on managerial estimates. Very simple dynamic optimality conditions for both single marketing variable...

Advertising media or best advertising media helps the advertiser to introduce a new product, to increase the use or sales of existing product, to meet the competition and to survive in the market. Advertising is a nonpersonal form of promotion mix for that very huge amount is paid by the sponsors. Advertising media is the channel or method by which advertisements are done. Advertising media pla...

Green marketing subsumes greening products as well as greening firms. In addition to manipulating the 4Ps (product, price, place and promotion) of the traditional marketing mix, it requires a careful understanding of public policy processes. This paper focuses primarily on promoting products by employing claims about their environmental attributes or about firms that manufacture and/or sell the...

The purpose of present study is to explore impact of marketing mix (price, firm image, distribution intensity, promotion and propaganda) on the brand equity of Asia Insurance Firm in view of its customers and prioritizing of these elements based on significance of their impacts. The statistical population includes customers of Asia Insurance Firm in Shiraz, IRAN. Data is collected using questio...

The Covid-19 Pandemy has increased consumer’s awareness of the health issues and what they eat on a daily basis. Within fast-moving consumer goods (FMCG) category, ecolabel is used to differentiate environmental friendly food conventional food. However, not all healthy products are having ecolabel. This might happened because consumers do know about product, price does fit with their budget, pr...