Firms' decisions about which goods to produce are often made at a more disaggregate level than the data observed by empirical researchers. When products differ according to production technique or the way in which they enter demand, this data aggregation problem introduces a bias into standard measures of firm productivity. We develop a theoretical model of heterogeneous firms endogenously self...

This paper presents a series of experiments that were conducted to investigate in the instationary behavior of a wafer fab after changes in product mix. The experiments were performed using a simulation model of the front end area of an existing semiconductor fab. We observe how short-term increases in wafer starts of a product influence the cycle time and WIP of this product and of the other p...

introduction: food industry is one of the most important industries in developing countries that has an enormous role in employment, export and value added of the agricultural sector. iran as a developing country has a comparative advantage in food product industries for several reasons such as adequate and cheap raw materials and having several companies in the field of food industries. the fo...

the main purpose of this paper is to develop an effective and efficient promotion mix model and determine the share and value of each of the underlying variables in the promotion mix in accordance with the marketing and promotional goals and strategies of a firm. the review of earlier studies indicate that the promotion mix components such as competitor’s advertisement, public relation budget, ...

In 2005, Chekitan Dev and Don Schultz introduced the customer focused marketing mix (SIVA) in Marketing Management. SIVA was presented as an alternative approach to McCarthy’s classic business orientated marketing mix popularly known as the 4Ps. SIVA and 4Ps are presented here as a complementary mechanisms to shape marketing practice through considering the needs of the customer within the cons...

This study aims to determine the impact of green marketing mix and consumer attitudes towards brand image purchasing decisions, as well mediating function image. The object this research is consumers Love Beauty Planet in Malang town with a total sample 190 respondents who were selected by non-probability sampling technique. Quantitative data collected through questionnaires analyzed using Part...

Abstract: Bottom ash is a hazardous by-product from coal based thermal power plants. In this study fine aggregate in concrete mix has been replaced with bottom ash and glass fibre is additionally used to enhance the strength characteristics of concrete. The concrete mix design is done for M30 grade concrete. The mix is prepared for different combinations of 0%, 30%, 40%, 50% and 100% of replace...