The IEM Movie Box Office Market forecasting and trading exercise is an important new form of Internet-based experiential learning. In this experience, students proceed beyond problem analysis to decision making in a situation in which their actions have real-dollar implications. From the exercise, students develop important marketing, finance, and technology skills. Instructors benefit from hav...

and The Whitaker Foundation. The authors also wish to thank Rob Hardy and Leonard Lee of MIT, and Limor Weisberg for their efforts in programming and designing many of the web sites that comprise this research. We thank Professors Hyun Shin, Robert Zeithammer, and Andrew Ainslie for their helpful modeling insights and Jeremy Dann and Craig Boreth for their editorial suggestions. Abstract Identi...

I systems and the Internet have facilitated the creation of used-product markets that feature a dramatically wider selection, lower search costs, and lower prices than their brick-and-mortar counterparts do. The increased viability of these used-product markets has caused concern among content creators and distributors, notably the Association of American Publishers and Author’s Guild, who beli...

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Since transition markets are playing an increasingly important role in the global economy and in the international innovation arena, there is a need to understand how IT affects firms’ process and product innovations and ultimately their competitive performance in these markets. Drawing on innovation literature and the IT capabilities portfolio perspective as well as the distinctive environment...

A Product Line Potential Analysis enables us to make a quick decision as to whether the product line approach (PLA) is suitable for a given set of products and target market. The PLA framework offers no support for this as yet. A Product Line Potential Analysis is executed in a half-day workshop. A structured interview based on a questionnaire examines products, software, markets, and customers...

Abstract: We present a model of the TV-advertising market that encompasses both the product markets and the market for TV programs. We argue that the TV industry has several idiosyncratic characteristics that need to be modeled, and show that the strategic interaction in this industry differs from other industries in many respects. We find that a move from a TV monopoly to a TV duopoly may redu...

Abstract: We present a model of the TV-advertising market that encompasses both the product markets and the market for TV programs. We argue that the TV industry has several idiosyncratic characteristics that need to be modeled, and show that the strategic interaction in this industry differs from other industries in many respects. We find that a move from a TV monopoly to a TV duopoly may redu...

As the electricity industry in California undergoes a process of fundamental restructuring, important new products and markets will be created while others will lose signi cance. In this paper, we make an initial survey of the products and markets that will be prominent in the emerging new electricity industry. We describe approaches to analyzing the prospects for, and the impacts of, market po...

Why do products exit markets? This paper integrates rationale for product exit from a number of different literatures and compares the statistical and substantive effect of these explanations. We use a novel dataset covering every product introduced into the desktop laser printer industry since its inception. Using hedonic models, hazard rate models, and count models, this study generates three...