The authors used a revised planned behavior model in the consumer domain. The revised model incorporated separate measures of descriptive and injunctive/ prescriptive norms, self-identity, and past behavior in an effort to improve the predictive power of the theory of planned behavior (TPB; I. Ajzen, 1985) in relation to a self-reported consumer behavior: purchasing one’s preferred soft drink. ...

[1] Urban water conservation is typically achieved through prescriptive regulations, including the rationing of water for particular uses and requirements for the installation of particular technologies. A significant shift has occurred in pollution control regulations toward market-based policies in recent decades. We offer an analysis of the relative merits of market-based and prescriptive ap...

Traditionally, negotiation support was based on normative and prescriptive research; its users were analysts and experts. The purpose of the recently developed e-negotiation systems is to provide negotiators with services and to satisfy their requirements rather than direct their activities so that they conform to rationality and optimality principles. This orientation is typical to software en...

Social outliers draw a lot of attention from those inside and outside their group and yet little is known about their impact on perceptions of their group as a whole. The present studies examine how outliers influence observers' summary perceptions of a group's behavior and inferences about the group's descriptive and prescriptive norms. Across 4 studies (N = 1,718) we examine how observers per...

We introduce a method to detect low-level features that is prescriptive (as Canny edge-detection is) but trained by a user. The user simply chooses feature classes and points to class instances. Given a input image, we compute a probability map that indicates how likely it is to belong to each of the userdefined classes; so combining different kinds of feature detector into a single, user-train...

An alternative to the Nash Equilibrium (NE) is presented for two-person, one-shot prescriptive games in normal form, where the outcome is determined by an arbiter. The NE is the fundamental solution concept in noncooperative game theory. It is based on the assumption that players are completely selfish. However, NEs are often not played in practice, so we present a cooperative dual as an altern...

The purpose of this study was to determine the effect of investigative laboratory integration on student content knowledge and science process skill achievement across learning styles. Treatment groups utilized one of three levels of treatment: subject matter approach without laboratory experimentation, subject matter approach with prescriptive laboratory experimentation, and subject matter app...

Several hearing aid prescription procedures specify frequency gain functions in terms of the desired levels of amplified speech. The most direct method for verifying hearing aid fittings based on these procedures requires a measurement of amplified speech in the ear canal. This paper describes the evaluation of a probe microphone measurement procedure designed to measure amplified speech to ver...