نتایج جستجو برای: political marketing
تعداد نتایج: 156880 فیلتر نتایج به سال:
VIRGINIA POLYTECHNIC INSTITUTE AND STATE UNIVERSITY VIRGINIA STATE UNIVERSITY Virginia Cooperative Extension programs and employment are open to all, regardless of race, color, religion, sex, age, veteran status, national origin, disability, or political affiliation. An equal opportunity/affirmative action employer. Issued in furtherance of Cooperative Extension work, Virginia Polytechnic Insti...
Online social media are complementing and in some cases replacing person-to-person social interaction and redefining the diffusion of information. In particular, microblogs have become crucial grounds on which public relations, marketing, and political battles are fought. We introduce an extensible framework that will enable the real-time analysis of meme diffusion in social media by mining, vi...
Hate speech and fringe ideologies are social phenomena that thrive on-line. Members of the political and religious fringe are able to propagate their ideas via the Internet with less effort than in traditional media. In this article, we attempt to use linguistic cues such as the occurrence of certain parts of speech in order to distinguish the language of fringe groups from strictly informative...
This paper critically appraises the rhetoric of marketing management texts. Its interpretive frame is informed respectively by critical management and discourse analytic theoretical traditions. Its main data set is drawn from popular textbooks written for taught university courses but it also draws attention to similar rhetorical strategies in leading academic marketing journals. In addition, p...
The tobacco problem can be usefully conceptualised as two problems: eliminating the most harmful forms of nicotine use (certainly cigarettes, and probably all smoked tobacco), and minimising the use and/or harms from use of lower-harm, but addictive forms of nicotine. A possible target would be to effectively eliminate use of the most harmful forms of nicotine within the next decade and then tu...
It is a piece of idle senthentality that truth, merely as truth, has any inherent power denied to error, or prevailing against the dungeon and the stake. Men are not more zealous for truth than they often are for error, and a sufficient application oflegal or even of social penalties will generally succeed in stopping the propagation of either. The real advantage which truth has, consists in th...
This paper develops a theory of the interaction between appropriative conflict and economic growth. Appropriative conflict, as measured by the diversion of resources, is viewed as the cost of securing effective property rights. We identify conditions under which conflict rises or falls as the rate of economic growth improves. The main implication of the analysis is that if the quality of proper...
The image of a region or a city is an emerging topic in most debates about economic development strategies at the local and regional level. Image is mostly considered an element of area marketing –a very fashionable item in contemporary policy approachesand instrumental to define communication strategies. Like with products and services, however, image is never (only) the outcome of ad hoc acti...
Childhood obesity is a major public health problem in the United States, yet US children are targeted as never before with marketing for foods high in sugar, fat, salt, and calories. Food marketing to children is highly sophisticated, increasingly well-funded, and takes place within the context of a barrage of other kinds of child-targeted marketing. The proliferation and sophistication of elec...
political Q:4; 5; 6 ideology Q:7; 8 Joshua John Clarkson, John R. Chambers, Edward R. Hirt, Ashley S. Otto, Frank R. Kardes, and Christopher Leone Marketing Department, University of Cincinnati, Cincinnati, OH 45221; Psychology Department, Saint Louis University, St. Louis, MO 63103; Department of Psychological and Brain Sciences, Indiana University, Bloomington, IN 47405; and Psychology Depart...
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