this research work is aimed at identifying personality traits, mental disorders and demographic features predicting divorce among couples in tehran. the research method is casual-comparative and the sample was selected using the clustering sampling method. to select the sample, 3 judicial complexes were selected randomly from among the family judicial complexes in tehran, iran, and from among t...

objective: the aim of this study was to investigate the role of five major personality factors and sexual self-schema in body image dissatisfaction.  methods: in this study, a correlational design was used and 270 individuals (male: 135, female: 135) with age of 17 to 40, citizens of tehran, who were selected by the available random sampling were included. they completed neo-pi questionnaire, f...

One of the management measures to reduce tax liabilities is non-payment of taxes through tax fraud. Because personality factors may play a role in explaining tax ethics, examining personality traits and aspects of tax fraud can help to better understand the factors that influence tax decisions. The main purpose of this study is to provide a model for detecting tax fraud based on the personality...

Background. Brand personality as a part of brand identity plays an important role in communications; if a brand has no personality, it cannot introduce itself and stay in the mind of the customer. Customer understanding about a brand is far more important than what is expressed as brand reality. Thus, developing an appropriate personality for creating a compatible image of the brand in the cust...

Two hundred twenty-four first-degree relatives of patients with psychotic disorders were administered the Structured Interview for DSM-III Personality Disorders (SIDP) and completed a self-report instrument to assess dimensions of the five-factor model of personality. All of the DSM-III personality disorders were related to one or more dimensions of the five personality factors; however, the co...

Researchers have recognized the importance of classifying personality through discourse for many years. However, this line of research tends to focus almost exclusively on the personality categories known as the Big Five factors. Though this information is certainly valuable, it may also be useful to categorize personality based on the Leary’s Interpersonal Circumplex model which emphasizes a p...