With the proliferation of multi-channel retailing, developing a better understanding of the factors that affect customers’ purchase behaviors within a multi-channel retail context has become an important topic for practitioners and academics. While many studies have investigated the various customer behaviors associated with brick-and-mortar retailing, online retailing, and brick-and-click reta...

This study is motivated by the premise that online consumers can make a purchase at any time of day if they have even a tiny time slot along with Internet access. Given the increased shopping time flexibility, we first examine the patterns of online purchase timing at an online shopping mall handling diverse products (e.g., Amazon.com). The results show (1) the breakdown of purchase timing regu...

Online shopping provides a good example of the business revolution. In China, e-commerce is currently experiencing a period of rapid development; the large number of Internet users provides a good foundation for the expansion of the online shopping market. In this study, perceived usability, perceived security, perceived privacy, perceived after-sales service, perceived marketing mix, and perce...

With businesses seeking to seize the momentum of social media and social networking, technology-enabled social commerce has emerged to combine the power of online social networking with shopping. This study examines an emerging area in E-commerce, i.e., social commerce. Extending the online consumer behavior typology, this study categorizes online consumer behaviors into three types: transactio...

This study investigates the relationship between five consumer values (i.e., functional, social, hedonic, epistemic, and security) and their impact on the Intention to use Internet as a shopping channel within introductory Qatari online market. A modified version of Sheth et al.’s (1991) perceived value model was tested within an early stage Qatari online market and a questionnaire based survey...

In order to develop the optimal mix of online and offline services for a particular product, marketers must determine which key attributes are perceived by their target market to be delivered better online or offline. A multipart survey was administered to assess how product attribute evaluations drive differences in online/offline shopping preferences between products, between consumers, and b...

Since the early days of the Internet, gender gap has existed in using the Internet, and it is particularly evident for online shopping. Females perceive higher level of risk for online shopping, and as a result, they tend to hesitate to make purchase online. Online consumer reviews can effectively mitigate such perceived risk by females and thereby attract them to buy online. This study investi...

In spite of the fact that we are in a digital economy, online sales represent less than 2% of the overall retail business. Online retail sales are expected to grow significantly in the future. This presents a significant opportunity for businesses to increase their share of the online retail business and in the process contribute towards the digital economy. In this longitudinal study, we intro...

Electronic marketing is a revolution in today’s business world. Most businesses have been forced to adapt to the rapid pace of technological change over the last decade. A new definition of consumer behavior has emerged in an age of digital economy. In a broad sense, electronic marketing is the use of computer technology, or electronicbased activities, to improve marketing performance. It enhan...