نتایج جستجو برای: online marketing
تعداد نتایج: 303029 فیلتر نتایج به سال:
The rapid proliferation of business-to-consumer electronic commerce makes it an imperative to investigate marketing strategies for online shopping and to reexamine existing knowledge and assumptions regarding traditional marketing channels in the context of Internet technologies and characteristics. Microeconomics provides a rich foundation for analyzing issues pertaining to location, selling f...
Tujuan penelitian ini adalah menguji pengaruh pengetahuan teknologi internet, kepercayaan konsumen, dan kualitas website terhadap keputusan membeli online mahasiswa. Data yang digunakan data primer dengan menyebarkan kuesioner kepada 150 mahasiswa Universitas di Kota Lhokseumawe. Teknik analisis menggunakan Statistical Package for Social Science dioperasikan melalui regresi linier berganda. Has...
From time to time, marketers have concentrated on adopting various marketing techniques to attract consumers. Viral Marketing through internet is one such approach which breaks the traditional brick-and-mortar model of marketing. The objective is to build a suitable model that will explain the various determinants involved in designing viral marketing campaigns and its outcome in terms of consu...
This paper proposes a research agenda for studying factors that may affect marketing effectiveness in the context of online communities. Findings of prior studies are synthesized into a more comprehensive review of the state of the art of research on word of mouth marketing through online social networks. Based on the review, we propose a research model that incorporates both network and indivi...
Internet y las redes sociales han supuesto un antes después en el intercambio de información sanitaria. Este proceso ha generado consecuencias como la pérdida control sobre disponible, así riesgo educar salud una manera errónea. En presente estado cuestión se aborda, entre otros temas, marketing influencia promoción productos servicios relacionados con ámbito para, a continuación, ofrecer persp...
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