The paper describes the results of a user study that investigated the context-sensitive placement of online ads on a Personal Navigation Device (PND). We found that ads are disliked if they interrupt engaged user activities, if they are presented with PND functionality with which the user feels uncomfortable, or if they are large in size, irrespective of the provided content and incentive.

Subliminal Advertising: What You See Is What You Get This paper provides an evaluation of the evidence and arguments advanced in support of the effectiveness of various subiiminal advertising techniques. Such practices are purported to infiuence consumer behavior by subconsciousiy aitering preferences or attitudes toward consumer products. Whiie there is some marginai evidence that subliminai s...

Advertising online has increasingly become an important marketing strategy. Along with the rising ad dollars invested on the web, marketers have also devised more powerful ad delivery tactics to garner online consumers’ attention. These powerful online advertising tactics may result in intrusiveness perceptions and processing fluency effects. As Westerners tend to focus on the focal object wher...

Even though we have seen an exponential growth in the number of Web sites and the number of users, little is known about Web usage at the level of the individual. This paper aims to overcome this lack of knowledge on individual usage patterns. Based on previous findings on saturation of Web usage, we use data from 1995-1998 on residential Web usage conducted as part of the HomeNet project to ex...

In markets for online advertising, some advertisers pay only when users respond to ads. So publishers estimate ad response rates and multiply by advertiser bids to estimate expected revenue for showing ads. Since these estimates may be inaccurate, the publisher risks not selecting the ad for each ad call that would maximize revenue. The variance of revenue can be decomposed into two components ...

Consider video ad placement into commercial breaks in a television channel. The ads arrive online over time and each has an expiration date. The commercial breaks are typically of some uniform duration; however, the video ads may have an arbitrary size. Each ad has a private value and should be posted into some break at most once by its expiration date. The player who own the ad gets her value ...

Purchase decisions are complex processes that follow economic, psychological and consumer behaviour models. These processes have been largely explored and subsequent marketing strategies have been derived from them. Selling products and services over the Internet complicates the process introducing a technical intermediary into this system. To facilitate a maximum of transactions initiated via ...

The Blizzard Challenge was started in 2005 as a way to evaluate different corpus speech synthesis techniques on a common data set. It has been noted that it is very hard to evaluate different speech synthesis techniques when different size and quality databases are used to build a voice. To remove the variable of database size and speaker quality, we proposed a common database that all particip...