W use the results of three large-scale field experiments to investigate how the depth of a current price promotion affects future purchasing of first-time and established customers. While most previous studies have focused on packaged goods sold in grocery stores, we consider durable goods sold through a direct mail catalog. The findings reveal different effects for first-time and established c...

This paper considers a simple discrete-time queueing model with two types (classes) of customers (types 1 and 2) each having their own dedicated server (server A and B resp.) New customers enter the system according to a general independent arrival process, i.e., the total numbers of arrivals during consecutive time slots are i.i.d. random variables with arbitrary distribution. Service times ar...

Online retailers provide review systems to consumers in order to improve perceived trustworthiness and boost sales. We examine the effects of review valence and valence intensity on consumer purchase intention. Review adoption emerges as a novel, important moderating variable. We find that positive reviews have a stronger effect on consumer purchase intention than negative reviews. Moderate rev...

We consider a Markov decision process for an M/M/1 queue that is controlled by batches of negative customers. More specifically, we derive conditions that imply threshold-type optimal policies, under either the total discounted cost criterion or the average cost criterion. The performance analysis of the model when it operates under a given threshold-type policy is also studied. We prove a stab...

Recently the workload distribution in the M/G/1 queue with work removal has been analysed , and has been shown to exhibit a generalized Pollaczek-Khintchine form. The latter result is explained in this note by transforming the model into a standard GI/G/1 queue. Some extensions are also discussed, as well as a connection with a `dual' risk process.

A single-server queueing system with negative customers is considered in this paper. One positive customer will be removed from the head of queue if any present. The distribution interarrival time for assumed to have a rate that tends constant as t infinity. An alternative approach proposed derive set equations find stationary probabilities. probabilities then used length distribution. Numerica...

Consumers may access the interweb and internet anywhere anytime via wireless devices. The strategy of contextual marketing (CM), or providing customised and contextual information to customers at the point of need in real time, becomes the key to reaching and retaining online customers. This study attempts to empirically explore the new business model of CM and its resulting e-commerce performa...

We integrate production and distribution decisions in a recovery planning model for a disrupted production system to minimize the negative impacts of disruption on its profit and customers' satisfaction. The problem is originally motivated by the real-life case of an explosion disaster occurred in September 2015 in a leading producer of household consumer goods in Iran. Multiple recovery polici...