We report on the identification, creation and use of narrative patterns to create an interactive cartoon. We have undertaken an analysis of an American 1950-60’s interactive television cartoon Winky Dink and You, which gave the illusion of interaction. Winky Dink offered an engaging and enjoyable experience of a type not currently available on interactive television. We identified a number of r...

Concern about how much television alcohol advertising reaches underage youth and how the advertising influences their attitudes and decisions about alcohol use has been widespread for many years. Lacking in the policy debate has been solid, reliable information about the extent of youth exposure to television alcohol advertising. To address this critical gap, the Center on Alcohol Marketing and...

AIMS To explore nursing students' perceptions of how their profession is portrayed on medical television programmes. BACKGROUND Recruitment and retention in nursing have been linked to the image of the profession in society. Images of nursing in popular media frequently draw on stereotypes that may damage the appeal of nursing for potential students and denigrate the value and status of the p...

OBJECTIVES Television viewing has been associated with greater subsequent attention problems in children. Few studies have examined the possibility of a similar association between video games and attention problems, and none of these has used a longitudinal design. METHODS A sample of 1323 middle childhood participants were assessed during a 13-month period by parent- and child-reported tele...

today, mass media act like a magic mirror, not only reflecting the reality of societies, but also projecting a variety of images onto people’s thoughts. because of this great ability to produce, reproduce and disperse images, mass media have acquired considerable influence on people’s lives. among the different media, the television in particular has become an inseparable part of most iranian h...

The present study investigated relationships between media influence (exposure, selfcomparison to media ideals and internalization of media messages, societal pressure to have the perfect body, using media as a source of information about how to achieve a certain body ideal) and drive for thinness and drive for muscularity in 311 male and female undergraduates at a university in the Rocky Mount...

In this study, the authors scrutinize the intergenerational transmission of book reading and television viewing behaviors. They examine long-term effects of parents’ social status, parental media example, and media guidance activities during one’s childhood on adult media tastes. Data are employed from the Family Survey of the Dutch Population. By estimating structural equation models, the auth...

This article is dedicated to the case study of television discourse in Kazakhstan. Using communicative and pragmatic approach, author studies causes “mankurtism” occurrence on Kazakhstani television. Referring research Kazakh linguists, considers issue related observance language balance 50/50, according which share broadcasting shall account for 50 percent, another percent reserved Russian. me...

How do different media cover politics and affect voters? Are newspapers a boon and television a bane to democratic functioning? While these questions have long been the subject of debate, a variety of methodological hurdles have hampered prior attempts to document media differences and their effects. In this article, I discuss these challenges and offer an approach for overcoming them to the gr...

Electronic cigarettes (e-cigarettes) are the most commonly used tobacco product among U.S. middle and high school students (1). Exposure to e-cigarette advertisements is associated with higher odds of current e-cigarette use among middle and high school students (2-4). To assess patterns of self-reported exposure to four e-cigarette advertising sources (retail stores, the Internet, television, ...