We introduce Claude Lévi Strauss’ canonical formula (CF), an attempt to rigorously formalise the general narrative structure of myth. This formula utilises the Klein group as its basis, but a recent work draws attention to its natural quaternion form, which opens up the possibility that it may require a quantum inspired interpretation. We present the CF in a form that can be understood by a non...

The James Bond phenomenon has been approached to discuss notions of British identity, imperialistic ethos, issues of masculinity and commodified middle-class. However, the critical canon of the James Bond mythos has not delved into the ideological origins of the myth, namely Thomas Carlyle’s (1795-1881) myth of the Hero, the “blueprint” of Victorian ideology. The article explores Sam Mendes’ Sk...

Science in the aggregate has not lived up to its promise to work for the benefit of society as a whole. This problem stems from the narrow perspectives that basic and applied researchers typically take to their work. Among the barriers to broadening those perspectives, the most tractable is the myth that the overriding purpose of science in human affairs is prediction; that such predictions are...

"Marking Time" considers the relative scarcity of woman's image in Nazi propaganda posters during World War II. This scarcity departs from the ubiquity of women in paintings and sculptures of the same period. In the fine arts, woman served to solidify the "Nazi myth" and its claim to the timeless time of an Aryan order simultaneously achieved and yet to come. Looking at poster art and using Ern...

We test the soccer myth suggesting that a particularly good moment to score a goal is just before half time. To this end, rich data on 1,179 games played in the UEFA Champions League and UEFA Europa League are analysed. In contrast to the myth, we find that, conditional on the goal difference and other game characteristics at half time, the final goal difference at the advantage of the home tea...

Although previous research has investigated consumer mythopoesis (consumers’ identity work using marketplace myths), little is known about its enactment involving ambiguous myths. Here, we investigate the myth of witch (predominantly depicted by dominant mythmakers as a villain but recently repositioned more positively) and describe how consumers reclaim empowering heroic aspects myth. Based on...

in a structural analysis, the “rebellion & decline” theme creates a narrative structure in which eleven stories of shāhnāmeh – equal to 3.18 per cent of the whole epic – are included, which makes it the tenth largest sequence of the shāhnāmeh. this narrative structure (sequence) consists of initial tranquillity, the king’s rebellion, his decline, and ultimate tranquillity. the epical theme of r...

in the classification and structural analysis of shahnameh, the authors of the article consider the conflict between good and evil (from now on c.g.e.) as the main motif of this great epic. this motif has spread all over the epic. the number of the stories being influenced by the myth of c.g.e. is at least twice as many as every other motif in the epic. considering the antiquity of the myth and...