Objective Most of the experts in marketing consider the market (store) environment as an effective factor to attract customers which is used as a strategy to create a pleasant purchasing experience for the customers and influence the consumers’ behavior. Nowadays, hypermarkets pay more attention to the custormers’ comfort while purchasing and try to use a variety of strategies, nice background ...

Introduction: Music can elicit powerful emotional responses, the neural correlates of which have not been properly understood. An important aspect about the quality of any musical piece is its ability to elicit a sense of excitement in the listeners. In this study, we investigated the neural correlates of boredom evoked by music in human subjects. Methods: We used EEG recording in nine sub...

the purpose of the present study was to investigate the effect of music tempo on heart rate and rate of perceived exertion of male physical education students. to this purpose, 45 male physical education students (height: 172.27 cm, sd=16.22, body mass index (bmi): 22.27kg/m², sd=3.08, weight: 68/05kg, sd=11.73, age: 21.93 years, sd=1.81) were randomly divided into control, high tempo (bpm=140)...

introduction: purpose of this study was the effect of different music rhythms (fast rhythm and slow rhythm) in physiological responses of health young male after an exhaustive exercise session during primary minutes of recovery period. methods: seventeen healthy male (ages: 19.76 ± 0.97 yr, height: 176 ± 6.72 cm, weight: 68.5 ±7 5.95 kg), voluntarily performed bruce protocol until exhaustion wi...

introduction: nowadays the use of music therapy for neurological disorders in developed countries is widely emphasized. despite this, there is little scientific evidence regarding the use of this method for the treatment of iranian patients with stroke. case report: since iranian patients are more familiar with persian music,this study was performed to describe the effects of listening to the p...