COMPETITIVE ADVANTAGE IN MOBILE PHONE INDUSTRY (Focus on Value Chain and Core Competency) V. V. Vara Prasad1 and P. K. Sahoo2 1Associate Professor, and HoD, Department of P.G. Courses-MBAFormer Group General Manager, Globe Investments Ltd., Malawi, Central Africa E-mail: [email protected] 2Vice-Chancellor, Utkal University, Vani Vihar, Bhubaneswar-751 004, Orissa E-mail: prasantsahoo1...

The quality of mobile services in the mobile and wireless world is ultimately judged in terms of customer satisfaction. This is particularly true for the third generation (3G) and beyond multimedia mobile services which should meet or exceed customer expectations. In this study Quality Function Deployment (QFD) is used for the first time as a quality improvement approach for building customers’...

Mobile payments—those initiated on a mobile device such as a cell phone or tablet computer—have received a significant amount of attention recently. Yet, despite the attention, mobile payments have not been widely adopted in the United States. While industry experts agree mobile payments eventually will take off, there are many barriers. Some barriers are on the supply side—for example, the dif...

Mobile advertising was early identified as an application for mobile data. Up to today the involved players, the mobile telecommunications companies and the advertising industry are looking for innovative concepts and new revenue streams. It therefore is not obvious why current mobile advertising and marketing approaches are lacking the predicted success. Taking the German market as object for ...

Mobile applications have become an important strategic imperative to many leading enterprises. While the potential value and impact of enterprise mobility is understood, only little is known about the transformational capabilities of mobile applications. This research develops a conceptual multi-phase framework of mobile transformations by integrating the emerging literature on mobile business ...

Workstation-class computers have lately become small enough to carry, and portable computers have become by far the fastest growing segment of the computer industry. In addition, there is much activity in 1 the telecommunications industry aimed at providing wireless data networks which would lie at the fringes of a universal infrastructure of high speed WANs and LANs, providing the ‘‘last link’...

We re-consider the impact that regulation of call termination on mobile phones has had on mobile customers’ bills. Using a large panel covering 27 countries, we find that the “waterbed” phenomenon, initially observed until early 2006, becomes insignificant on average over the 10-year period, 20022011. We argue that this is related to the changing nature of the industry, whereby mobile-to-mobile...

Given the advances in mobile phones, users start to consider a mobile phone a personal information processing tool. So users want to execute its various operations on the top of mobile devices. Researchers have long recognized that mobile hardware is necessarily resource poor relative to static client and server hardware. Mobile cloud computing (MCC) which combines mobile computing and cloud co...